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How it all started
A marathon runner from Canada lost the lead in 1983 just a few miles before the finish line when his body ran out of energy. This experience gripped him so much that he had to find a solution. He mixed single and multiple carbohydrates, proteins, vitamins, minerals and other ingredients together and formed the first PowerBars from them.
After 3 years and preparing hundreds of bars of different composition, a unique low-fat bar with a perfect balance of carbohydrates, vitamins, minerals, fiber and protein was a reality. Sports friends tested the bar and noticed a demonstrable improvement in performance. The bars soon became indispensable among top cyclists, athletes and triathletes. Their use soon spread to other sports. The demand for PowerBar grew so fast that PowerBar products are now distributed in more than 40 countries. The PowerBar brand has become synonymous with nutrition, energy and optimal performance.
Powerbar |
Powerbar Nutrition Coach |
Powerbar Nutrition Coach |
Powerbar Nutrition Coach |
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